It's called XMPP but everyone hates it because it's based on XML and XML is not trendy.
XMPP was created for and by geeks who roam from workstation to workstation, not people who need to preserve history and state while using multiple devices at the same time under spotty connectivity.
Google Allo is launched in late 2016 and it is strictly bound to single device. This is marketed as feature, because only geeks and rocket engineers use workstations, normies do internets on cellphone (and only terrorists and drug dealers have more than one cellphone).