They expect the value of the company to be equivalent to the value of a can of potato chips; approximately $0.
"Pringles" is a "pack of chips" (more or less), so basically he means, "a pack of chips" is what the company will become. (this is what i understand :p )
What does this clarify? "A pack of chips" isn't a common idiom.
A pack of chips is generally really cheap in any region/country, so I think in the context, the idiom is explanatory.
He means that in 5 years the company will be worth about the price of one can of Pringles (chips/crisps in the US)
They mean it will be worth nothing
Are you saying a can of Pringles costs nothing?
Wow did 4 people respond to one comment at the same time?