While that is cool from the customer side it also reduces incentive to innovate. The best innovations are usually simple. An example being that cell phone selfie stick. Easy to copy once you come up with the idea. Since we live in a capitalized world we have certain protections for inventors, patents. This gives the inventor time to attempt to capitalize on their invention. If they cannot then it goes into the public domain. If the patent is ignored this allows for a much larger company to squash competition (a necessity in our economic model).
This essentially means you have to keep your products secret and not advertise them. Pushing you back to the old school method of funding with angels and VC's. No longer having crowd sourcing (which can be a major benefit to inventors, not having to give up equity).