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For those who prefer a direct NPR link to stream from:

http://one.npr.org/?sharedMediaId=504852483:505017995

+1 to this, this was one of the best podcasts I've heard recently. I didn't know anything about Patagonia at all before listening, but it really made me respect him and his company.

Another interesting podcast here, with the story of how Chouinard gave the CEO position of Patagonia spin-off Black Diamond to Peter Metcalf

http://enormocast.com/episode-90-peter-metcalf-big-peaks-and...

That was a great episode!

For those looking for even more Chouinard, check out the documentary 180° South. (Trailer: https://www.youtube.com/watch?v=cWBz_pxYC0A)