Personally I'd prefer that Google not play party whip in setting behavior patterns; I'd rather it be as decentralized as possible. To me that's one of the advantages of the web over the app ecosystem: power is more atomized.
I'm a firmly bitter user who has stopped frequenting a lot of websites because they don't load well or don't give me what I consider to be an acceptable value prop (I'll happily turn off my adblocker if your ads are well behaved, I won't take a survey to read a one paragraph article).
But most users, and especially most non-technical users, aren't willing to take that same stance despite being very frustrated. It seems to vary between "well that's just how the internet is" to "I don't know any other sources". Having google prioritize non-terrible sources is a big boon to those non-technical users in my eyes, cemented firmly when I watch my mom or other older family members try to search the internet.
That's where you can help! The next time you visit your parents or non-techie friends, install something like Ghostery for them. It's not a long-term solution to web awfulness, but it makes the web less terrible for now.
I got so tired of sites with scraped content behind ads and logins. It's not perfect but it helps.
I admit I do keep track of a handful of bad offenders in my head, but I really shouldn't have to do that. Sure, it would be better if there was a trusted decentralized system to enforce rules and guarantee a decent UX, perhaps with more granularity so people could set different acceptable points, but until that exists, of course I'm going to use the presence of an instant articles or AMP icon to guide my browsing.
But how exactly are you suggesting I browse the web? Not following links unless I recognize the destination and know it to be a reasonable site? That just changes a mental blacklist into a whitelist. And how would I ever discover new reasonable sites?
Use an ad blocker? That feels like escalating a arms race, and I'd like to avoid that if at all possible. (I currently use Disconnect, which is only a tracking blocker, not an ad blocker, although some sites seem to think it is.)
Yes, I'd also recommend a JS blocker. If you don't want to do that, that's OK, but don't expect any sympathy if you get compromised in any way. If you don't lock your front door, don't be surprised if someone breaks into your house.
If a site obstructs the content in any way, or starts playing sound and I didn't expect it (for example video sites may be acceptable) I hit back immiedately.
I don't expect most users behave in this way.
Why? Because users aren't power users. Most don't know better.