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True. I am not meaning to say I am perfect (or that anyone can be), the hunch is just the expected click through rate of someone such as myself is likely much lower than someone who doesn't even know what an ad blocker is.

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You're more likely to look at an ad if you have an ad blocker. That makes you a prime target.

How do you suppose that is?

Is it because you believe people use ad-blockers because they're impulsive and can't hold their gaze?

I think it's based upon the idea that people with ad blockers see less ads and so are still sensitive to ad impressions. In contrast, advertisements in really crowded situations (most people that walk about in urban areas, for example) require more effort to stand out as advertising saturation point hits.

I mostly combat any ad influence on me by making a point to _not_ buy anything that is advertised. Works out pretty well for helping me keep my sanity and conscience a little.

That's it exactly. On top of that, you're shocked an ad got through!

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