well apple products are most of the time trendy .. for example ipods are just trendy - there are mp3 players out there in the market which has lot more features (such as radio, voice recording etc.) than ipod does... so there are users who look for value (by getting maximum features) and there are others who just go with the trend (i would call marketing trap). This is the reason why apple is having hard time in increasing ipod business in value driven markets like India.