The same way that every balanced programmer (or scientist for that matter) has always been.
And it's difficult to be an entrepreneur of any major scale if one doesn't understand the society they live in, its culture, and its roots. Selling socks, maybe.
EDIT: I mean the comment thread, not the post.
It could be because Chuck Berry isn't nearly as much of a trigger for pop-cultural nostalgia and trivia as Carrie Fisher, and so the thread simply isn't as popular, or it could be that I'm not entirely wrong.
I used to be fine with these threads but over time they've gotten more and more grating to me.
I know that at least in my case, that is true.
https://www.youtube.com/watch?v=EJWWtV1w5fw
One of my favorite things about this clip is the historical context: pre-iPod, pre-iPhone, pre-Apple revival.