Hacker News Reader

>it seems like a weird area to focus on

i see it as you the consumer are the focus, not the products you buy.

Knowing you as a consumer is the goal to be able to serve your every purchase. I'm really surprised Amazon doesn't have a branded credit card that offers unbeatable rewards, thereby seeing all user transactions.

View on HN

They do have a branded credit card. You get 5% back on all Amazon purchases and other Amazon benefits. It's a visa I think provided through chase.

yes, but that's far from attractive. i calculated it out for my family of 4 and based on my amazon spending (maybe mid to slightly above avg) 5% on amazon doesn't beat the 2% i get on all transactions. If they want to be top of wallet (and visibility into my other spending) they need to have better than 2% on the non-amazon transactions.

Reply on news.ycombinator.com