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Thanks for the feedback! The price is that high because of the quality of coffee and process we use. My co-founder Josh wrote a blog post about it here: https://goo.gl/mYuxkt

Re: extraction - We've thought of that. With our current equipment it's not possible. I think the more realistic way would be to extract the coffee once and sell the spent grounds to another company for further extraction.

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I'd plus one the price too...its laughably expensive. plus the packaging is extraordinarily wasteful. I'd say the process needs major work to reduce the price point and rethink out the packaging. I actually drink instant when I'm camping and would love to try it but I would consider this product super niche because it's honestly not much more work to just do a pour over of real coffee (for less money).

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