Editor :- "I know what will get us more eyeballs: Another article about the iPad"
Journalist :- "But there is nothing left to say"
Editor :- "sure there is - start small - say, how you no longer love it. In a day or two we can do 'how the ipad ruined' my marriage. In a couple of weeks we can have 'how the ipad made me homeless', and THEN we will be scraping the barrel..."