I agree with the authors general point. If you would settle to a 60's life style, you could probably achieve that by working only 15h per week. However, there is a big industry which constantly tries to persuade you to improve your life style. You need a better iPhone/car/home/TV! Very few people manage to break out of that brainwashing and we do not respect them much. So, is Apple evil when it tries to persuade you to buy the new iPhone? No, we clearly give them the right to do that. Our system gives them the right. Our system is called Capitalism.
Nevertheless, the author uses "evil" persuasion techniques himself. At one point, he appeals to the "evil elite" meme:
> The answer clearly isn’t economic: it’s moral and political. The ruling class has figured out that a happy and productive population with free time on their hands is a mortal danger (think of what started to happen when this even began to be approximated in the ‘60s).
Later, he says it was just evolution:
> Clearly, the system was never consciously designed. It emerged from almost a century of trial and error.