The whole point of the article was to explain why this does not work. Low amplitude foods spike in one category eg "Worlds Best" had the highest "tomato" score but failed in other areas. The reason people are not buying it in droves is because heinz has all 5 components in harmony.
The music analogy was perfect also. Take your personal favorite bands and songs and imagine their works being played by musicians in training. The results would not be as impressive.