Didn't know a bit about the company until now.
I do wonder what they paid for the domain? I could almost picture the negotiations, 'Hay--because of Google, the price of three letter domains just arn't worth what they once were. So--here's--$50,000?'.
I love the picture in the article. So wholesome. Where I live, these busses are rented out by rich kids. They party heavily on them. Which is better than the way I partied. Driving around with a jug of wine on the back of a mustang that didn't have a front bumper, nor grill. I just got lucky so many Friday nights.