Apple has no market dominance in the graphics/compute domain and they want people to spend time and energy porting to a locked-in proprietary API when they haven't even had success getting people to use cross-platform open APIs like OpenGL/CL? Madness.
"Market power" is fairly meaningless when you support multiple platforms. Most games ported to Apple platforms use OpenGL; using Metal would restrict their market significantly. And expensive high-end software has better support on platforms where you can use expensive high-end GPUs and compute, and that's not today's Apple hardware. Metal is a non-starter for a very large number of people, and they need to get their OpenGL and Vulkan support up to par or many of us will cease supporting Apple platforms entirely.
Yes, the iPhone gives them all the market power they need with some developers, even many devlopers. But others don't care about the iPhone for various reasons. Those developers, grumble, moan and eventually buy computers that aren't Macs. And when those developers make great things they're outside of Apple's ecosystem, encouraging other developers and customers to leave it as well...