Iconoclastic and resolute.
Half-jokes aside, why do you think people will have a negative view of this sort of thing, in the future?
Its main purpose is to circumvent the short-term groupthink of investors that plagues all modern companies (I'm looking at you, Amazon). Even if this means the CEO sets course for shipwreck (ex. Uber), the people being hurt the most are investors.
They'll be seen as populists fighting the fat cats who can't keep their fingers out of everyone's cookie jars.