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Well, differentiating airlines is hard. To me, a for the most part non-traveler, they all offer pretty much the same product, quality-wise. Unless I was to up my ticket to some other class, every coach ticket is pretty much the same. So what am I supposed to differentiate on other than price?

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Well, differentiating airlines is hard.

In future one might consider, "how likely are they to violently drag me off a plane?"

I'll be sure to select the non-violent checkbox on Google Flights, despite the need to save the $4.50 round-trip.

It is really rather easy to avoid it, just follow lawful orders by the flight crew.

Sure, but part of the point is that it isn't an accident. Airlines are paying attention to what people respond to so instead of going out of their way to compete on quality or whatever other factors, they compete on price.

I understand, but I don't think we can put the blame on the consumer alone. When all pretty-much compete on price alone, we can only compare on price alone.

If people manage to remember this event, they can now also compare on violently getting thrown off the plane.

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