https://twitter.com/vadikmarmeladov/status/85147501833262284...
In 2013, before Lapka was acquired: "He was dressed head-to-toe in tailored black garments... he confessed to me that one day, if his company ever got big, every employee would dress this way. “That’s the dream, anyway,” he said with a self-effacing laugh."
https://www.fastcodesign.com/3050743/why-airbnb-just-bought-...
See also his personal site http://www.vadikmarmeladov.com/ which showcases similar design principles and includes "our Codes of Practice":
1. Wear the uniform
2. Think long term (like 30 years from now)
3. Build stories and languages, not things
4. Create your own universe
8. Do not build utilitarian products. However, use them as a medium to express yourself
20. Move to LA
23. Use only one font, just a few colors, and just a few shapes
28. Remind yourself daily: you and everyone you know will die
30. We are 2046 kids