By "HTML design" do you mean the graphic design? In my eyes the site has an edgy, artsy, designer-y feel to it, are you put off by that? I found it more fun and exciting than YCombinator's or Seedcamp's sites or those of any VC I've ever seen (except maybe Sequoia). Of course an established investor/incubator/funding program doesn't need to rely on site design to communicate their awesomeness, but it seems like an obvious place to start differentiating and I don't agree that HackFwd's is "unappetizing" in any way.