I get this, but in another sense, the answer is to offer people a reason to visit the site beyond the number, build an app with features people who care about celebrities' net-worth will enjoy, make something compelling so it's not as one-dimensional and easy to sidestep. It's like the whole 'keep american jobs' thing. I agree that American jobs are good, but many of the people calling for 'bringing back jobs,' aren't asking for new jobs with new technologies, efficiencies, and ways of doing things profitably, they want things to go back to 'the way they were,' and that really can't be done. Cut the losses try something new, keeping lessons learned.