Also, as overwrought and unnecessary as the Juicero product is, I can't agree with the "it's useless because you can do it by hand" argument. I could probably hand wash my clothes as well as the washing machine does in the same amount of time, but it's hardly useless. While the Juicero is pressing your juice you can be making your lunch or something.
Who knows why the CEO's response skipped straight past "having the machine do it saves you time" to "it can automatically lock you out if your pack expired."