Bernard Stiegler and a bunch of French philosophers have been writing about this idea of 'Algorithmic Governmentality' which I think is a useful way of discerning Mark Zuckerberg's intentions, press releases, denials etc aside.

"I would like to show that with algorithmic governmentality, what we face is precisely a crisis of the regimes of truth. To my mind, we are less facing the emergence of a new regime of truth than a crisis of regimes of truth. A whole range of notions are in crisis: the notions of person, authority, testimony."

More here if you're interested: https://iainmait.land/pdf/Rouvroy-Stiegler.pdf