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> cause they're not blind, and this will backfire.

Or they will just pay the $50 and get full Windows 10? I can't say if it's a smart business decision, but at least they left a way out.

Pay $50 for the privilege to use Google? Nobody's going to do that. They're just going to be mad and tell everyone it makes them use Bing.

The average Joe might not even notice that he's not searching with Google.

However, he will notice that his Windows can't run Steam and his games on Steam and his collection of Win32 applications ;)

People are more likely to notice the inability to install traditional Windows apps than what search engine they're using.