Creativity without passion is just making. You put pieces together, add some glue, and it just works. Being creative means to be able to find untrivial solutions.
Now if you're an early stage startup, you're putting together a team, then yes, of course you absolutely need someone who lives and breathes dev and loves every minute of it - but it's not as much about the quality of the code as it is about how that person will positively impact the overall company culture.
But majority of dev jobs ... little more than 9-5 code churning.