If you want people to take your article seriously, then maybe you shouldn't put a pointless animated GIF in it.
This makes it a practical concern in addition to bad taste.
(For the record, while I generally dislike gifs, I don't have strong feelings, either way, regarding the animated image here.)
I. e. what happens when you want to name an airline "Virgin", or a morning-after pill "Plan B" and aren't Richard Branson.