> In October, the government announced plans to let the ICO fine company directors as well as their businesses. "Making directors responsible will stop them avoiding fines by putting their company into liquidation," the ICO said.

Can't come soon enough!

Not necessarily;

> From Spring 2017, firm directors can each be fined up to £500,000 by the Information Commissioner’s Office, if they are found to be in breach of the Privacy and Electronic Communications Regulations.

https://www.gov.uk/government/news/government-clamps-down-on...

Directors are personally liable for ICO fines as a result of PECR infringement.

At least, that was the plan, I'm not sure if this was enacted: http://www.wablegal.com/uk-directors-personally-liable-nuisa...

> In October, the government announced plans to let the ICO fine company directors as well as their businesses.

The magic of limited liability. It's the codified concept of privatizing profits and socializing losses.