Microsoft does take my money--just because the cost for the OS is hidden in the hardware doesn't mean some fraction of that money isn't going to Microsoft, i.e. in the end I have to pay to use Windows. Windows 10 was not free either as advertised, since it required an older version to upgrade from.
Compared to Google's and Apple's offerings, Microsoft's do kinda look shitty.
[1] https://products.office.com/en-us/compare-all-microsoft-offi...