>Etsy’s insistence on running its own servers rather than using cloud-based services and software offered by companies such as Google and Amazon—an emphasis that was known, under Dickerson, as “code as craft”

So many times people fail to look at problems in terms of trade-offs instead of right/wrong or fashionable/faus pax

Running your own infra vs public cloud has so many considerations beyond a simple price tag. Massive scale companies on AWS have hadoop clusters just to work out their goddamn bill. But there are considerations you have to make about the number of people to maintain something and how that affects your org on just a cultural/sustainability level, what the velocity of SaaS allows you, etc.

Running your own infra doesn't have to be full of cruft. And maybe the rolling-your-own approach to certain things is paradigmatic to the way your business works, maybe it isn't. You have to figure out the trade-offs.

Newer, fashionable tech is often decorated with tag lines of "faster, cheaper, better". That's actually not what I care about. Instead, sell me on "recoverable", "debuggable", and "sustainable".