Unbearable read. Overflowing with intellectual elitism. Completely out of touch with reality. If this is PR [0], Evan Williams should demand a refund. I don't know, maybe this crap appeals to yuppies living in the coastal big cities? Tools like Twitter and Facebook have done more to connect more people of all income and education levels than anything else. Medium is not going to reach these people, who don't read the New York Times, let alone frequent quaint used bookstores.
Long form anything is going to continue being dead until we find a way to fix society so that families don't have to spend every waking moment struggling to pay the bills. All indications are that this problem will only accelerate as automation wipes out more jobs, with self-driving cars and trucks at the vanguard of this revolution. Stay tuned.
[0] http://www.paulgraham.com/submarine.html