Bare Metal compared to GCP or AWS will save you about 75% of your operating costs.
Bare Metal compared to Heroku or Firebase will save you around 90% of your operating costs (a large part of this being caused by bandwidth, which is massively overpriced at Google and Amazon).
With those savings you can usually serve 5 to 10 times as many customers.
That might not be worth it if you’re in SV, and pay your devs the same wages Amazon or Google do (as then you’ll just pay more than with AWS or GCP), but if you’re in places where you pay half the wages Amazon or Google do4 , you can actually save a lot with this arrangement.