Which is a very valid point, I applaud them for their vision for excellence. But in today's world, where market share is crucial for the adoption of new technologies, they can hardly survive with a 20% share of the marketplace in the near future.

For payment networks total penetration is crucial, for open markets, social platforms, productive software, for search engines. Again, a Rolex can survive as a timeless jewel in your wrist since it does not need interaction with the rest of the world, but good luck competing with Whatsapp, Facebook, Amazon, Google, Paypal, even Uber or MS Office if only 10% of your userbase can afford your exclusive products.

That's why I propose they create a sister business in charge of expanding their market penetration with cheaper products or face extinction by isolation. Apple for the elites, Orange for the plebes, both using their platform which in turn will allow them to capture a greater market share for their future technologies.

I can't do Facetime with my mother or brother because they don't have Apple products. We could if they had an Orange product for $99 running OSX or iOS.