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How is this not bad?In that it shows some effort and respect for the other's eyes, plus some sense of aesthetics (the looks as in "presentation", not as in being naturally good looking).
>I don't think the saying is "judge a book by its cover"
Well, that's deprecated advice. It hold true when it was created in 19th early 20th century, when books all had the same leather bound cover or bland design.
The last 30+ years books have tons of information on their cover, including awards the book has won, short reviews, recommendations, a summary, and even a small bio of the author in some cases. You are supposed to judge them by their cover -- that's how you pick them in the bookstore.