This seems like a reframing of Charlie Brooker's criticism of news coverage regarding mass shootings[0]. Then, as now, many institutions seemed focussed on providing dramatic and emotional coverage rather than more objective and disconnected reporting.
I think the BBC has somewhat changed its tone in respect to events like this; it's usually slow or last to report casualty numbers and attacker names, but being last doesn't effect social change if lots of competitors are doing it anyway.