Yeah, full price was not on the next page either - Click "Reserve" and they ask for $1000, but with no indication of the final price!
$35,000
This is an important distinction.
The point of trim is bundling useless overpriced crap you don't want to pay for with stuff that you do want to pay for. This is a huge money-maker for auto manufacturers, and I would be shocked if TESLA takes a pro-customer position on it.