Seems like a great idea in a space that needs more competition. Apple has a monopoly on designing complete user experiences using technology and I'm tired of it. Can't wait to see where this takes us.
Only if you're measuring by profit/revenue.
If you're measuring by actual high-end features delivered, and customer satisfaction, then No!, the high-end smartphone market is very competitive
Please.
There are tons of great choices of Android high-end devices available from Google itself, from LG, Xiaomi, Huawei, htc, even from OnePlus, you name it. Good to have onemore choice with Essential now.
There is a reason why iOS feels buttery smooth compared to any phone running Android.
With that said, have you used a modern Android recently?