What also shows that they seem to be confident is that they're further segmenting the market based on the PCIE lane count to push everyone wanting >32 lanes into the >$1k regime.
All in all, the cool thing is not the i9s and high core counts which you could get even before by plugging a Xeon chip into a consumer X99 mobo (though you'd have to pay some $$$), but the new cache hierarchy which will give serious improvements in well-implemented, cache friendly codes!