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Shouldn't you multiply by your specific click through rate? For many people, this is 0.

This is certainly relevant to the ad-blocker debates. Counting up "lost revenue" at all-user clickthrough rates is a fairly dirty trick when people running adblockers almost certainly have exceptionally low clickthrough rates.

(It's a lot like the creative accounting around media piracy, actually. Assuming that 100% of people who pay $0 for a torrented movie would have paid $10 instead is absolutely deranged.)

Fair points, but... The whole point of contributor seems to be the warm fuzzy feeling that you still contribute, without seeing ads. At what level is the feeling warm and fuzzy enough? That, in my opinion, would be the correct price for contributor.

Indeed. I'm almost 30 and I don't think I've ever clicked on an ad in my life. Cost per impression seems more relevant.

I only click ads when the content jumps at the last second and suddenly it's an ad under my cursor, and other such fun mistakes.

The thing is, for Google we have CPI = CPC • CTR. Which means: if you never click an ad, no money ever changes hands. Thankfully our usage of the web is subsidized by those who do click ;-)

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