You can't change one word to a close synonym and then claim that your branding is totally different. "The New White Meat" is obviously something that could be confused with "The Other White Meat."
There is already an established market for "White Meat" and ThinkGeek is just breaking into it. It's not their fault Pork has created a binary market. It would be akin to Bing entering the search eng... Ah fudge it, it's Unicorn Meat!