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Exactly what is wrong with encouraging more women and minorities into the industry and making them feel welcome at a company. I assume the ideal workplace for you is just a group of 20-30 year old, white males.

And in your "expert" opinion where did they go wrong here. What is the correct number of articles they should post on any particular subject in order to get the HN tick of approval ?

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What? I was just remarking that their engineering blog seems to be more recruiting focused than focused on the actual technical achievements of the company. I was not at all commenting on whether those posts were good or bad.

I'd wager the vast majority of company tech blogs are maintained with exactly that goal in mind. And in my opinion that's totally reasonable. Done well it helps people understand more about the people, technical philosophy, and problems faced by that team

I'm not the op, but I would charitably assume that they meant that those blog posts demonstrate that the blog's strongly geared toward attracting talent.

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