I was the early CTO for Shipt who helped build their grocery delivery platform and engineering team. This is obviously HUGE news in the grocery delivery space. Both Instacart and Shipt will need to double down on customer service in order to continue to thrive. The Publix/Instacart partnership is BIG for them and Shipt's partnership with Meijer is helpful to them in the midwest. The biggest keys to success here going forward is extreme efficiency and laser customer focus.