However, your question presupposes that it's only human behavior that can be influenced with price. Send a price signal and let technologists and entrepreneurs do what they do best...
I agree, a price signal might send some people finding solutions, but I'm afraid that a lot of the solutions would cost more than the savings, so that would reduce the field of what is possible. And mostly, I wanted to underline that simply sending a price signal is sometimes not enough for certain markets and does not scale too well by itself.
Also, at some point, can I get a discounted rate on my hyperloop ticket if I sell it energy during peak demand at an under-market rate?
I think you might be on to something, but this needs to be presented to the consumer in a certain way. And I do not know how far you can get without support from the big players in the appliance market.
Cool to see you are working on this so concretely!