> but with the recent Apple announcements it's looking like a chance to usurp h.265 is basically gone.
What announcement?
What announcement?
https://www.apple.com/newsroom/2017/06/macos-high-sierra-del...
If AV1 would be released sooner it wouldn't be even as good as HEVC, which would be bad. VP9 is already that free-but-not-as-good-as-HEVC codec. Also they would need to release AV2 in 1 or 2 years (as the better-than-HEVC codec), which is just too soon after AV1 and would put a big question on why AV1 was released at all...