Intel's entire business is based on high margins. Trying to take that orientation and apply it to low-margin markets like mobile and IOT has been a complete failure for them.

I don't think they actually care (yet) because a few billions is peanuts to them as long as they have their high margin business but the wolves are at the door.

AMD is actually much better positioned because they have gone through a very painful restructuring and reorientation toward a business model that works with low-margins and they now seem to be coming out the other side.

Intel will eventually have to go through the same restructuring and it will be even more painful for them because they have a lot further to fall.