it's difficult; you need to carry them or take a cab, and it's especially hard to buy for multiple meals and in the quantities to realize significant savings that outweigh the meal kit convenience.

as we got busier our 1-2 weekly home cooked meals dropped to once per every two weeks, and my partner loves cooking and she's very good at it, never thought she was the audience for a meal kit.

she ended up getting a job at Plated. Now we cook 2-3 times a week and end up spending more time together as a result.

the cost is not trivial (and of course we have access to employee discount) but it's certainly less expensive than almost any take out meal in NYC.

i don't know what the long term situation is like but i could see it always doing well at least in a city like new york