Hmmm. I wonder how trash haulers are going to take to having a big chunk of their profit margin extracted by Sili Valley style investors?
Uber drivers seem to go for it, but not without grumbling.
Uber drivers seem to go for it, but not without grumbling.
Also, it's important to view this initiative as a rebirth of the waste broker. They're already super common in the industry handling the waste collection services for all the locations of large corporations, they negotiate with haulers to service each site then make sure services are performed. They tack on a fee for streamlining/managing this service for each company.
One of the larger brokers was purchased by Waste Management a few years ago. Since WM is a hauler too, they're now gathering tons of data about each market that can be used when bidding against smaller/independent haulers. Lot's of haulers would be happy to help another broker succeed to get WM out of their affairs.