One of the two co-founders schedules a launch right before his honeymoon? Who does that?
And, after just a couple months, the passion dies? What kind of commitment does that show?
I agree with your take-away, though. Don't try to get hype, until you actually have something solid to hype.
Life. Nobody knows what happens next. I have no idea how/what/why this transpired but it wouldn't be far-fetched to imagine that the wedding/honeymoon was planned well-in-advance. And the success of the startup was a last-second thing. Sure, the honeymoon could have been postponed but then again, maybe he wasn't certain about the startup, the other cofounder, or his life in general. Truth is, nobody knows other than the guys themselves. That's why I gave them the benefit of the doubt. Because I've been there. And because if you are in a position where you have to choose between commitments you've already made and dreams you wish to pursue, you have to say "no" to someone.
Maybe the passion did not die. Maybe there were other reasons that the founders do not want to share. Maybe it was personality issues, financial issues, or even health. Who knows? The reason I am giving them the benefit of the doubt is that they came out clean and apologized. That is action and it was direct, honest, and to the point.
Sure, weddings are planned well in advance. Product launches should be, too.
Maybe there were other reasons. Shit happens. But, when shit happens so fast as to lead you to shut down two months after launching, we're deep into the "failing to plan is planning to fail" category.
You ever break up with a girl because you just couldn't bring yourself to want to be with her even though you and all your friends agree that she (on the outside) feels like the perfect girl for you? How long could you talk yourself into staying with her for the sake of commitment? 50%+ of marriages end before the "death do us part" part. ;-)
Commitment is hard, and it's hard to talk yourself into doing a startup you no longer love when you can't bring yourself to WANT to. You owe it to your partners and customers to stick through low spots to see if you can beat the funk, but you don't owe anyone beyond that.
I think marriage is a more appropriate comparison. Divorce affects your immediate (investors, employees) and extended family (users, partners, other stakeholders). It's a decision I know I'd think about a great deal more than a break up with a girlfriend.
In the case of a 3-5 month old startup, though, with no employees (dunno about investors), I imagine it's a bit closer to a girlfriend than a marriage.