My dystopian view of the future is one where bots will show up in your Messenger conversation and offer you deals "Hey I heard you guys were hungry, here's $2 off your next Chipotle order!" and people won't mind as long as their getting a deal.
Your only choice is wether this friend is controlled by Google, Apple, Facebook or Amazon.
http://www.npr.org/2014/06/16/322597862/how-retailers-use-sm...