People who don't want to get a Google account already get a degraded product when using Android phones, and I'm not even sure an iPhone works without an Apple ID. That Google Wallet flopped is just a happy coincidence in this regard, but Apple Pay so far hasn't, and then we have the same situation there as with e.g. Alibaba.
Some nations like Switzerland at least have a unified national mobile payment platform (Twint in this case) carried by an alliance of banks. This doesn't put all the power with just one or two privately owned US or Chinese companies, and it brings banking regulations into the game. Maybe that approach should be copied, but it only works in countries that have those regulations and banks willing to cooperate.