F*k noobs manipulated by these nonsense. Intel does the same thing, if you want freedom, build your own
Telling someone if they don't like their processor choices to "build their own" is like telling someone to build their own ISP/Telco service if they're not happy with the sole Comcast offering in their area.
I am pretty sure that most EE/CE students at some point or another implement a basic processor on a fpga. That being said, I am not sure how many of them would be able to build a "modern" one.