I remember working hard on a project for a year, then releasing the data and visualizations online. I was very proud. It was very cool. Almost immediately, we saw grad students and research assistants across the globe scraping our site. I started brainstorming clever ways to fend off the scrapers with a colleague when my boss interrupted.
Him: "WTF are you doing?"
Me: "We're trying to figure out how to prevent people from scraping our data."
Him: "WTF do you want to do that for?"
Me: "Uh... to prevent them from stealing our data."
Him: "But we put it on the public Web..."
Me: "Yeah, but that data took thousands of compute hours to grind out. They're getting a valuable product for free!"
Him: "So then pull it from Web."
Me: "But then we won't get any sales from people who see that we published this new and exciting-- Oh. I see what you mean."
Him: "Yeah, just get a list of the top 20 IP addresses, figure out who's scraping, and hand it off to our sales guys. Scraping ain't free, and our prices aren't high. This is a sales tool, and it's working. Now get back to building shit to make our customers lives easier, not shittier."
Sure enough, most of the scrapers chose to pay rather than babysit web crawlers once we pointed out that our price was lower than their time cost. If your data is valuable enough to scrape, it's valuable enough to sell.
The only technological way to prevent someone crawling your website is to not put it on a publicly-facing property in the first place. If you're concerned about DoS or bandwidth charges, throttle all users. Otherwise, any attempts to restrict bots is just pissing into the wind, IMHO.
Spend your energies on generating real value. Don't engage in an arms racw you're destined to lose.